Dawson Henry leads &Barr’s Digital Marketing & Analytics team, which helps create digital strategies, manages SEM and Paid Social campaigns, and analyzes clients’ digital media performance. Dawson loves optimization; in fact, he’s arranged his office to ensure the perfect Feng Shui. Outside of &Barr Dawson recently completed his MBA (again, life optimizations) at the University of Central Florida and is a member of Enzian and Leu Gardens. He loves to travel and studied abroad in Spain, England, and China during his time at the University of Florida. Dawson loves language and has studied Spanish, Mandarin (Chinese), and Japanese, along with a handful of web and programming languages.
At Darden, Dawson implemented a Return on Ad Spend analysis and reporting initiative for Olive Garden across all paid digital channels, resulting in a major positive impact on business. While at Universal Orlando, Dawson was responsible for analytics implementation, reporting, and analysis of online properties in preparation for opening and ongoing support of Harry Potter - Diagon Alley. Dawson uses his 7+ years of digital marketing and analytics experience to ensure his clients’ media is best optimized towards their business objectives, provide actionable insights, and help clients reach the next steps in their digital journeys.